“Why a Postnatal Protein + Vitamin Shake Hasn’t Existed… Until Now”:

For decades, new mothers have been offered vitamins… and athletes have been offered protein. But no one thought to combine the two for the people who arguably need them most. Postpartum is the most nutritionally demanding stage of a woman’s life — yet the supplement industry has overlooked it. This is the story of the gap no one saw, the science behind why protein is essential after birth, and how Viyva became the first-of-its-kind solution to help mothers recover, rebuild, and thrive.